The following text exchange actually occurred between Devin and myself on April 1, 2016. It was April Fool's Day and Swiss Chalet sent out an email announcing they were retiring their chalet sauce and introducing a new recipe.
What ensued was pure comedic gold. Everyone in the office was following along as Devin replied. The longer it went on, the more he got fired up and the funnier it was. I shared this at our family Easter dinner because I thought it was so hilarious and Jo-Anne liked it so much she "performed" it with Karla Ann at our wedding reception.
Thought I would share it here, along with some pics we took on this year's family vacation. Enjoy.
Janice: Just sent you an email
Devin: K thanks.
Janice: It's about Swiss Chalet. Did you hear about the merger and such? My parents might be devastated.
Devin: That is without a doubt the stupidest thing I've ever heard of in my life. I'm not going there anymore.
Devin: I can't believe how betrayed I feel right now.
Devin: To put this into perspective, The Keg might as well stop serving steak.
Janice: I know! I cannot believe it.
Janice: My
cousin Josh will be devastated. He would drink the stuff if he could.
And he's not even in Canada to have it before it's gone.
Devin: I'm
actually a little taken aback by how angry I am over this right now. I
probably should have waited to the end of the day to look at that.
Devin: Don't
be surprised if they go out of business over this. There are literally
people that will travel across the border from the states, like a
pilgrimage, to go to Swiss Chalet for that stuff and then bring home 5
gallon buckets of it. I heard about it on the news one time in Buffalo.
Janice: It's a terrible marketing plan. Like new Coke or McPizza.
Devin: Where
do people and companies get off doing stuff like this? They create a
product and provide it to people for 60 years and then just take it
away. It makes no sense to me. McCartney might as well start doing
ghetto rap music.
Janice: I'm
wondering if it's related to the merger with that Quebec chain. Heard
it on the radio this morning while getting ready for work.
Devin: What Quebec chain?
Janice: St. Hubert Chicken.
Janice: Never heard of it before, but apparently it's a big deal.
Devin: I knew it! The food is crap. Why would they do that?
Devin: I've been there and it's a crappier version of Swiss Chalet.
Devin: Literally after eating there, I kick myself for not just going to Swiss Chalet.
Janice: Oh dear.
Janice: That doesn't sound good for Swiss Chalet.
Devin: There's
no way it will last. There will be way too much push back from the
public. They'll do this for a while and then have a grand welcome back
to the old sauce as another marketing ploy for more cash.
Janice: Well, sorry to fire you up. But I thought of you right away.
Devin: St.
Hubert chicken used to be in Ontario but it's gone now and there's good
reason for it because it's swill. What a waste of perfectly good
chicken.
Devin: Fired up? I am literally this mad. (anger emoticon)
Janice: Ok honey. Settle down. Life will go on.
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